Arts, Audio/Video Technology & Communications


Cultural and leisure activities help us balance our work and personal lives. In Arts, Audio/Video Technology and Communications, a great variety of workers give us movies, paintings, music downloads, books, and museums. Actors, artists, musicians, and writers obviously make their living in jobs that are part of this cluster. Less evident are the employees who work in the background at occupations like set designers, agents and business managers, audio and video equipment technicians, and print binding and finishing workers.

As in many clusters, technology has required workers to learn new skills. Lighting and sound systems are quite different than they were even a decade ago, providing new multimedia options for staging performances and exhibits. Publishers now use technologies to create e-books that are far different from those used for print versions.

Several Arts, Audio/Video Technology and Communications cluster careers are likely to have strong growth over the next decade. Among them are technical writers, telecommunications line installers and repairers, and audio and video equipment technicians. Approximately two-thirds of the careers in this industry require postsecondary education, especially a bachelor’s degree. Industries that often have employment for this cluster’s workers include wired telecommunication companies, newspaper publishers (print and electronic), commercial printing companies, television stations, and electrical contractors.

Print Career Cluster

Core Skills

The following Core Skills are necessary for success in these occupations.

  • Operations Analysis - Figuring out what a product or service needs to be able to do
  • Coordination - Changing what is done based on other people's actions
  • Time Management - Managing your time and the time of other people
  • Persuasion - Talking people into changing their minds or their behavior
  • Writing - Writing things for co-workers or customers
  • Negotiation - Bringing people together to solve differences
  • Speaking - Talking to others
  • Reading Comprehension - Reading work-related information
  • Social Perceptiveness - Understanding people's reactions
  • Active Listening - Listening to others, not interrupting, and asking good questions


Career Pathways



Career Story

Brandon Dellinger

South Piedmont Community College

A.A.S., Advertising and Graphic Design

Brandon has found that creative work often leads to overcoming failure.

Brandon liked to draw and paint as a child, never knowing that one day his passion for art could turn into a viable career. He graduated from the Anson County Early College High School with not only his diploma but also an Associate in Arts Degree from South Piedmont Community College.

He spent the next six years working in a variety of part-time jobs, but knew he wanted to eventually move into a creative field, so he enrolled in the Advertising and Graphic Design program at South Piedmont Community College. Because of the college credits he earned while in high school, he finished his Associate in Applied Science Degree in Advertising and Graphic Design in one year.

“Working as a freelance graphic designer allows me the freedom to pick and choose the projects and clients I work with. As of now, I enjoy working on Identity Design, Brand Strategy, Hand Lettering, and Illustration projects.“

Brandon has found that creative work often leads to overcoming failure. He discovered that he had to allow himself the freedom to try a new approach to a graphic arts problem and try out things that might fail and never be used.

The flexibility of freelancing also allows Brandon to work part-time in a local print shop and to teach part-time in Advertising and Graphic Design at South Piedmont Community College.

Even with all the work he is doing, Brandon has carved out time to work on a Bachelor’s Degree in Graphic Design and Media Arts.

Go to Career Cluster Matrix to find occupations by cluster and interest type.