Who helps form your first opinion of a business or other organization? First impressions count, so employees from cashiers to property managers serve as important marketers. Marketing also includes jobs that have a more obvious connection with marketing such as public relations specialists and merchandise displayers and window trimmers. The main goal of employees in this cluster is to help their organization reach its objectives.
Among North Carolina’s occupations in this cluster with expected above average growth are: market research analysts; marketing managers; and wholesale and retail buyers. Retail salespersons top the list of occupations with the highest projected total job openings. While many workers in the Marketing cluster need a high school education, careers that require an associate’s or bachelor's degree tend to have higher wages. Workplaces that are most likely to offer marketing positions include grocery stores, warehouse clubs, gasoline stations with convenience stores, home centers, and wholesale goods businesses.
The work environment for these occupations varies by job responsibilities. While some workers have desk jobs and regular weekday schedules, others will need to be on their feet most of the time. Work in marketing and advertising can involve long work hours with pressure to be creative within short time frames to meet deadlines. People who work in this industry need strong persuasive and customer service skills.
The following Core Skills are necessary for success in these occupations:
- Management of Financial Resources - Making spending decisions and keeping track of what is spent
- Persuasion - Talking people into changing their minds or their behavior
- Negotiation - Bringing people together to solve differences
- Service Orientation - Looking for ways to help people
- Management of Material Resources - Managing equipment and materials
- Social Perceptiveness - Understanding people's reactions
- Speaking - Talking to others
- Active Listening - Listening to others, not interrupting, and asking good questions
- Coordination - Changing what is done based on other people's actions
- Time Management - Managing your time and the time of other people
Resources related to the Marketing career cluster:
About Career Cluster Match
The National Career Clusters Framework identifies 16 career clusters and related career pathways that are designed to grow career awareness and exploration. Career Clusters are groups of occupations in the same field of work that require similar skills. Each cluster contains several smaller groups called career Pathways that connect to educational programs, industries, and jobs. While a Career Cluster paints a broad picture of a group of occupations, a Pathway helps you focus on and develop a clear, more informed, educational plan over time.
The Career Cluster Match was adapted and produced with permission from the Career Academic Connections Division of the Oklahoma Department of Career Tech. This survey does not make any claims of statistical reliability and has not been normed. It is intended for use as a guidance tool to generate discussion regarding careers and is valid for that purpose.
John Holland suggested that viewing the Interest Areas on a hexagon can help people understand how their interests overlap or how they may be distinctly different. Interests that are most similar are beside each other on the hexagon (e.g., Social, Enterprising, and Conventional). On the other hand, interests across the hexagon from each other (e.g., Conventional and Artistic) are least likely to have similarities. Sometimes people’s combined interests are opposite from or not adjacent to each other. In this case, people sometimes choose to focus on the most different interest as a hobby or to find a unique work setting that merges their interests.
* The O*NET Interest Finder is compatible with Holland's (1985a) Theory of Vocational Personality, one of the most widely accepted approaches to vocational choice. Information for Interest Areas is extracted from the O*NET Career Exploration Tools owned by the U.S. Department of Labor, Employment Training Administration (DOL/ETA). All O*NET Assessment/Counseling Tools are copyrighted. O*NET is a trademark of DOL/ETA.
Career Interest Types
The Interest Finder measures interests in each of the six Holland RIASEC types.* This section provides definitions for each of the six types. Each definition includes examples of activities that individuals with that interest type like to perform, as well as examples of famous people whose field of work matches the interest type.
Realistic — The "Doers"
People with Realistic interests like work activities that include practical, hands-on problems and solutions. They enjoy dealing with plants, animals, and real-world materials like wood, tools, and machinery. They often enjoy outside work. Often people with Realistic interests do not like occupations that mainly involve doing paperwork or working closely with others. Famous realists: TV carpenter Norm Abram, snowboarder Chloe Kim, and celebrity mechanic Jesse James.
Investigative — The "Thinkers"
People with Investigative interests like work activities that have to do with ideas and thinking more than with physical activity. They prefer to search for facts and figure out problems mentally rather than to persuade or lead people. Prominent investigators: astrophysicist Neil deGrasse Tyson, primatologist Jane Goodall, mathematician/computer scientist Grace Murray Hopper, and theoretical physicist Steven Hawking.
Artistic — The "Creators"
People with Artistic interests like work activities that deal with the artistic side of things, such as forms, designs, and patterns. They like self-expression in their work. They prefer settings where work can be done without following a clear set of rules. Well-known artists: painter/sculptor Leonardo da Vinci, actress Halle Berry, writer J.K. Rowling, and singers Lady Gaga and Tony Bennett.
Social — The "Helpers"
People with Social interests like work activities that assist others and promote learning and personal development. They prefer to communicate more than to work with objects, machines, or data. They like to teach, give advice, help, or otherwise be of service to people. Famous helpers: educator Booker T. Washington, mental health care reformer Dorothea Dix, TV psychologist Phil McGraw, and civil rights leader Martin Luther King Jr.
Enterprising — The "Persuaders"
People with Enterprising interests like work activities that have to do with starting up and carrying out projects, especially business ventures. They like persuading and leading people and making decisions. They enjoy taking risks for profit. These people prefer action rather than thought. Prominent persuaders: TV mogul Oprah Winfrey, business magnate Jeff Bezos, and entrepreneur Elon Musk.
Conventional — The "Organizers"
People with Conventional interests follow procedures and maintain accurate written and numerical business records. They prefer working in structured settings where roles and tasks are clearly defined. Well-known organizers: businessman J.C. Penney, Supreme Court Justice Sandra Day O’Connor, and professional organizer Alejandra Costello.