• Advertising and Promotions Managers
  • Marketing
  • Annual Median Wage
    $ 152,920
    $100,520 range bar $216,910
    Annual NC Wage Range
    Growth Rate
    Image of growth rate score 3
    Moderately Growing
  • Advertising and Promotions Managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members.

What do they typically do

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers
  • Meet with clients to provide marketing or related advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
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