• Marketing Managers
  • Marketing
  • Marketing managers plan, direct, and coordinate policies and programs that are designed to generate interest in a product or service.

What do they typically do

  • Set up marketing policies to promote products and services
  • Develop marketing strategies based on knowledge of organizational goals, market characteristics, and cost factors
  • Direct hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
  • Evaluate the costs of product development, such as spending on research and development
  • Develop pricing strategies that balance an organization's objectives and customer satisfaction
  • Initiate market research studies and analyze findings to understand customer and market opportunities
  • Use sales forecasting or strategic planning to analyze business developments and monitor market trends
  • Coordinate or participate in promotional activities or trade shows

Number of Jobs

Average Annual
Job Growth +1.3%
Job Opening 605

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Education & Training

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Video:Marketing Managers

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