• Market Research Analysts and Marketing Specialists
  • Marketing
  • Market research analysts and marketing specialists research market conditions in local, regional, or national areas. They gather information to predict product or service sales or to create a marketing campaign.

What do they typically do

  • Prepare reports of findings, using graphics and explaining complex findings in writing
  • Seek and provide information to help companies determine their position in the marketplace
  • Gather data on competitors and analyze their prices, sales, and way of marketing and distribution
  • Collect and analyze customer data like age and buying habits to identify potential markets and factors that affect demand
  • Monitor industry statistics and follow trends in trade literature
  • Measure and assess customer and employee satisfaction
  • Measure marketing, advertising, and strategies' effectiveness
  • Forecast and track marketing and sales trends, analyzing collected data

Number of Jobs

Average Annual
Job Growth +2.4%
Job Opening 2,354

Job Listings

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Education & Training

Private Training Programs

First Step

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Video:Market Research Analysts and Marketing Specialists

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