• Market Research Analysts and Marketing Specialists
  • Marketing
  • Annual Median Wage
    $ 64,680
    $38,050 range bar $116,120
    Annual NC Wage Range
    Growth Rate
    Image of growth rate score 5
    Very Fast Growing
  • Market research analysts and marketing specialists research market conditions in local, regional, or national areas. They gather information to predict product or service sales or to create a marketing campaign.

What do they typically do

  • Monitor industry statistics and follow trends in trade literature
  • Prepare reports of findings, using graphics and explaining complex findings in writing
  • Forecast and track marketing and sales trends, analyzing collected data
  • Collect and analyze customer data like age and buying habits to identify potential markets and factors that affect demand
  • Measure marketing, advertising, and strategies' effectiveness
  • Gather data on competitors and analyze their prices, sales, and way of marketing and distribution
  • Measure and assess customer and employee satisfaction
  • Seek and provide information to help companies determine their position in the marketplace

Number of Jobs

Average Annual
Job Growth +2.2%
Job Opening 2,572

Job Listings

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Business Development Specialist, Communications Specialist, Demographic Analyst, Digital Media Planner, Market Research Analyst, Online Marketing Consultant, Paid Search Consultant, SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist
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Education & Training


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