Market research analysts and marketing specialists research market conditions in local, regional, or national areas. They gather information to predict product or service sales or to create a marketing campaign.
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- Market Research Analysts and Marketing Specialists
Marketing
What do they typically do
- Monitor industry statistics and follow trends in trade literature
- Prepare reports of findings, using graphics and explaining complex findings in writing
- Forecast and track marketing and sales trends, analyzing collected data
- Collect and analyze customer data like age and buying habits to identify potential markets and factors that affect demand
- Measure marketing, advertising, and strategies' effectiveness
- Gather data on competitors and analyze their prices, sales, and way of marketing and distribution
- Measure and assess customer and employee satisfaction
- Seek and provide information to help companies determine their position in the marketplace
Number of Jobs
Average Annual
Job Growth +2.2%
Job Opening 2,572
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View available jobs on IndeedEducation & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
Private Training Programs
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