Market research analysts and marketing specialists research market conditions in local, regional, or national areas. They gather information to predict product or service sales or to create a marketing campaign.
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Print Occupation
- Market Research Analysts and Marketing Specialists
Marketing
What do they typically do
- Prepare reports of findings, using graphics and explaining complex findings in writing
- Seek and provide information to help companies determine their position in the marketplace
- Gather data on competitors and analyze their prices, sales, and way of marketing and distribution
- Collect and analyze customer data like age and buying habits to identify potential markets and factors that affect demand
- Monitor industry statistics and follow trends in trade literature
- Measure and assess customer and employee satisfaction
- Measure marketing, advertising, and strategies' effectiveness
- Forecast and track marketing and sales trends, analyzing collected data
Number of Jobs
Average Annual
Job Growth
+2.4%
Job Opening
2,354
Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
Private Training Programs
17599
21876
Change 4277
Video:Market Research Analysts and Marketing Specialists
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