• Market Research Analysts and Marketing Specialists
  • Marketing
  • Annual Median Wage
    $ 65,710
    $37,150 range bar $129,260
    Annual NC Wage Range
    Growth Rate
    Image of growth rate score 5
    Very Fast Growing
  • Market Research Analysts and Marketing Specialists research market conditions in local, regional, or national areas. They gather information to predict product or service sales or to create a marketing campaign.

What do they typically do

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert data and findings into tables, graphs, and written reports
  • Prepare reports and present results to clients and management

First Step

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Next Step

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