Public relations specialists create and maintain a positive public image for the organization they represent. They design media releases to shape public opinion about their organization and to increase awareness of its work and goals.
Webforms
- Public Relations Specialists
- Marketing
What do they typically do
- Draft speeches and arrange interviews for an organization's top executives
- Write press releases and prepare information for the media
- Conduct market or public opinion research to test products or determine potential for product success, and communicate results to client
- Help maintain their organization's corporate image and identity
- Prepare or deliver speeches to further public relations objectives
- Help clients communicate effectively with the public
- Evaluate advertising and promotion programs to determine whether they match their organization's public relations efforts
- Respond to information requests from the media
Number of Jobs
Average Annual
Job Growth +0.8%
Job Opening 606
Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
Private Training Programs
5198
5632
Change 434