• Public Relations Specialists
  • Marketing
  • Annual Median Wage
    $ 67,590
    $39,150 range bar $137,280
    Annual NC Wage Range
    Growth Rate
    Image of growth rate score 4
    Fast Growing
  • Public Relations (PR) Specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client's work and goals.

What do they typically do

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Draft speeches and arrange interviews for a client's top executives
  • Evaluate public opinion of clients through social media
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization's public relations efforts
  • Help maintain their organization's image and identity

First Step

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