Public relations specialists create and maintain a positive public image for the organization they represent. They design media releases to shape public opinion about their organization and to increase awareness of its work and goals.
Webforms
Print Occupation
- Public Relations Specialists
Marketing
What do they typically do
- Draft speeches and arrange interviews for an organization's top executives
- Write press releases and prepare information for the media
- Conduct market or public opinion research to test products or determine potential for product success, and communicate results to client
- Help maintain their organization's corporate image and identity
- Prepare or deliver speeches to further public relations objectives
- Help clients communicate effectively with the public
- Evaluate advertising and promotion programs to determine whether they match their organization's public relations efforts
- Respond to information requests from the media
Number of Jobs
Average Annual
Job Growth +0.8%
Job Opening 606
Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
Private Training Programs
5198
5632
Change 434