Public Relations (PR) Specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client's work and goals.
Webforms
Print Occupation
- Public Relations Specialists
Marketing
What do they typically do
- Write press releases and prepare information for the media
- Respond to information requests from the media
- Help clients communicate effectively with the public
- Draft speeches and arrange interviews for a client's top executives
- Evaluate public opinion of clients through social media
- Evaluate advertising and promotion programs to determine whether they are compatible with their organization's public relations efforts
- Help maintain their organization's image and identity
Number of Jobs
Average Annual
Job Growth +1.4%
Job Openings 162
Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
Private Training Programs
1504
1705
Change 201